Director Arun Vaidyanathan's Achchamundu! Achchamundu! is the culmination of a two-decade dream and hardwork on celluloid. There's no escape from the creative bug and the director, who grew up in Sirkali, a small temple town in southern India, took an instant liking to arts from his childhood. And even as he was in college, Arun sought an identity for himself, producing and performing in TV shows in his mother tongue Tamil. It was here that he was first exposed to international cinema when he worked on a Hollywood movie review program, which, needless to say, was a huge hit.

The leap towards film-making was not immediate, however. It might have been a plush job in a software company that took him to USA, near the hub of fimmaking, but Arun had other plans. Having found his calling, he quit his job and chose to study the nuances of filmmaking at the New York Film Academy in 2003.